X & Why?

I like ColdPlay, they are one of the newer groups who's music, IMHO, differs from the rest of crop. I downloaded their new offering "X & Y" from my Russian MP3 site, I burned, I listened, I liked.

Now I find everytime I log onto the internet there is some inframe ad about the album, or the pending concert tour, or some scientist decoding the hidden meaning of X & Y's cover.

Why is ColdPlay getting more press that the Jackson trial?